/018/One Rotork
Logo design
Restructure campaign
Branding
Brief/art direct videos
Online challenges
Recognition tools
Rotork has always been a company built on a strong culture. Globally Rotork has never clearly articulated its values. The “One Rotork” campaign was a key method of launching these values and reinforcing exactly why Rotork exists, it’s fundamental purpose.
The strong visual design of "One Rotork" led to its successful institution by gently navigating employees through company workshops, interactive online challenges, recognition tools for positive reinforcement, and a physical launch event.
“Matt is helpful, knowledgeable and efficient. He produced creative designs for both print and electronic media, enhancing our communications and marketing campaigns.”
- Julius Rich, Group Communications Director at Rotork